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Paul is the author of two best-selling books on sales:
Creating a Million Dollar a Year Sales Income:
Sales Success through Client Referrals
 Released in November 2006 by John Wiley and Sons, Creating a Million
Dollar a Year Sales Income: Sales Success through Client Referrals quickly
became a Barnes and Noble and Amazon best-seller and has become
recognized as the authoritative work on referral selling.
Creating a Million Dollar a Year Sales Income revolutionized the way referral
selling was viewed by both salespeople and sales trainers. Rather than
treating referrals as an after sale afterthought as they had been thought of for
decades, Paul turned referral generation into an disciplined process. Just
as other aspects of selling requires a disciplined, comprehensive and controlled process in
order to be successful, referrals must also be treated as a natural part of the sale that gives
the client the opportunity to become comfortable with the idea of giving referrals, eliminates
the traditional reluctance on the part of clients to give referrals, and most importantly, makes
it easy for clients to give a large number of high quality referrals.
Creating a Million Dollar a Year Sales Income examines the methods and strategies used
by 47 true million dollar a year income mega-producers who generate the majority of their
business from referrals to see why they are so successful while most salespeople are so
unsuccessful at referral generation.
The book busts myth after myth about referral selling and lays out in detail the process used
by the top salespeople in the country to generate huge numbers of very high quality referrals.
The process can be used by any salesperson no matter their product or their selling process
to radically increase both the quality and quantity of the referrals they generate from their
clients and even from their prospects.
Order an Autographed copy for only $18.95
Or order from Amazon or Barnes and Noble
Creating a Million Dollar a Year Sales Income Workbook
 Companion workbook to the book. Dozens of letters, e-mails, scripts and lots more to help
you learn and implement the strategies and techniques from the book into your
sales business.
Purchase for only $12.95
SuperStar Selling: 12 Keys to Becoming a Sales
SuperStar
 Released on March 1, 2008, SuperStar Selling: 12 Keys to Becoming a
Sales SuperStar quickly went to the top of all business and investing
books on Amazon and Barnes and Noble.
Why do only about 15% of all salespeople ever earn a superior income
from selling (based on their industry average)? Is it because these 15%
are just lucky? Did they get some extraordinary help from their company
or someone else? Do they have some great secret that the vast majority
of other salespeople don’t know?
Of course not. Certainly, there are a few who just stumbled into success and a few others
who had a tremendous deal of help from family or friends. But most simply worked their
tail off. Most used trial and error to find what really worked for them and what didn’t. Most
invested heavily in time, money and effort to learn their profession and to perfect their sales
business.
But one thing most do have in common--they have found the combination of market,
prospecting and marketing methods, and sales process that cater to their strengths and
minimize their weaknesses. Through a long process of trial and error they finally discovered
“what works for them.”
SuperStar Selling is the only book of its kind. It leads the reader through the complete
process of understanding where they are in their sales career, what they do well and what
they don’t, and then helps them work through the process of finding the markets, the
prospecting and marketing methods and the sales process that fits them perfectly.
Each Key of the book tackles a critical area of your sales business. From examining your
past sales and marketing history to discovering your real strengths and weaknesses to
establishing your markets, marketing methods, sales process, developing your personal
training schedule, setting and reaching your sales and income goals, to developing the
attitude and belief system that will make you a top producer, SuperStar Selling is the only
comprehensive guide to establishing a top producer sales business.
You’ll find no fluff or filler in the book and it pulls no punches. It isn’t an easy read and it
demands a great deal from you, the reader. It challenges you look at yourself, your sales
business, and your willingness to invest in your career and to then make radical changes to
what you do, why you do it, and how you do it.
More than likely, the book will make you uncomfortable. Some of it, maybe much of it, you
won’t like because it will challenge what you’re currently doing, but primarily it demands you
look at yourself as you really are, not as you wish you were. Many will pick the book up and
quickly put it down as being too difficult to deal with.
However, if you’re committed to becoming a sales superstar, the book will not only change
your sales business, it will change your life.
And my guarantee to you is that if you learn and master each of the 12 Keys, you will become
a top producer. It is impossible to master each of the Keys and not become a superstar.
Read the Introduction and Keys 3 and 10
Order an autographed copy for only $14.95
Or order from Amazon or Barnes and Noble
SuperStar Selling Workbook
 Working your way through the 12 Keys isn’t easy. It takes discipline and insight. It takes a
sincere desire to become a top producer. The Workbook is designed to help
you work through each of the 12 Keys. Contains spreadsheets, questions,
guidance and recommendations to help you apply each of the 12 Keys to
your sales business.
Order for only $29.95
E-books
 Bust Your Slump: A Dozen Strategies to Fill Your Pipeline in 30 Days
$14.95
Whether you’re new to sales or are an old hand who has found yourself in
slump, generating business quick is a challenge.
This small, easy to read e-book presents 12 strategies to get your sales
moving quickly. Each chapter presents a different strategy including how to
implement it.
From cold calling to networking to referrals and lots in-between, you’ll find new and effective
methods of beefing up your pipeline and your sales quickly.
Get your sales moving again by using some new and proven quick start techniques.
 The Mega-Producers: Characteristics
of the Sales Superstars
$17.95
A study of the common characteristics of 47 true million dollars a year
income sales superstars from the United States and Canada. From the
interviews I conducted with about 4 dozen of the top producers in North
America, I’ve pulled out the characteristics they have in common--as well as many other
characteristics that are sometimes speculated to be important that they didn’t have in
common.
Find out what these 16 common characteristics are--and evaluate how you stack up against
4 dozen of the top earners in sales.
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